The ongoing saga of creating a label continues, as Sean tries to write a story that captures the spirit of what O’Kahan is, and what the brand represents.

This is for the back label of the bottle and needs to be pretty short. It’s hard to whittle down everything you want to be into a couple short paragraphs!

The O’Kahan Back Label So Far

This is the whole story so far, but we have to cut it much shorter to fit.

Unleash your adventurous side with our 100% natural Small Batch Mezcal, meticulously crafted by the esteemed 6th generation Mescalero Valeriano Monterroza in the heart of Mitla, Oaxaca. 

Each bottle captures the essence of tradition, love, and the human experience, inviting you to savor the intricate flavors that tell a story of resilience and connection. 

O’Kahan Agave is for the restless souls who dare to explore the delicate balance between the contemporary and the bold. 

Join us on this journey where every sip embodies the richness of culture and the spirit of those who seek to elevate their moments, celebrate their connections, and experience the profound depth of O’Kahan Agave Mezcal.

What Goes on a Mezcal Label?

Mezcal is a product deeply tied to its region and traditional methods of production, so there is a lot of information often included on a mezcal label that you usually don’t see on other spirits.

The label provides insights into the origin, type of agave, and production process, which are key factors that contribute to the flavor and quality of the mezcal.

For example, knowing whether the mezcal is artesanal or ancestral helps convey the level of traditional craftsmanship involved.

Mezcal is also a highly regulated product in Mexico, and producers must comply with specific standards set by the government. The detailed information on the label ensures that the product meets these official requirements, particularly the Norma Oficial Mexicana (NOM) standards. These regulations are in place to protect the integrity of mezcal and to prevent counterfeit products

A mezcal label typically includes several key elements to comply with regulations and provide important information to consumers.

Here’s what you can expect to find on a mezcal label:

1. Brand Name: The name of the mezcal brand or producer.
2. Type of Mezcal: This indicates the type of mezcal, such as:
   • Mezcal (standard)
   • Mezcal Artesanal (artisanal)
   • Mezcal Ancestral (traditional methods)
3. Agave Variety: The species of agave used, such as Espadín, Tobalá, Tepeztate, etc.
4. Alcohol Content: The percentage of alcohol by volume (ABV), typically ranging from 35% to 55%.
5. NOM (Norma Oficial Mexicana) Number: This is a certification number that indicates the mezcal has been produced according to official Mexican standards.
6. Batch Number: Indicates the specific production batch, which is important for identifying limited releases or special editions.
7. Producer Information: The name and location of the producer, often with a mention of the distillery or region.
8. Type of Agave: Whether it’s a single-variety mezcal (like 100% Espadín) or a blend of different agave types.
9. Origin: The region or village where the mezcal was produced, as the terroir can greatly influence the flavor.
10. Volume: The amount of mezcal in the bottle, usually in liters or milliliters (e.g., 750 ml).
11. Maturation Information: If the mezcal is aged, the label may include terms like:
    • Joven (unaged)
    • Reposado (aged 2-12 months)
    • Añejo (aged more than 12 months)
12. Production Method: Details about the production process, such as whether it was distilled in clay pots or copper stills, or the type of fermentation used.
13. Denomination of Origin: A statement confirming that the mezcal was produced within the designated regions in Mexico allowed to make mezcal.
14. Government Warnings: Health warnings and legal disclaimers, including the standard “Drink Responsibly” message.
15. Tasting Notes (Optional): Some labels include brief descriptions of the flavor profile.

These elements not only provide necessary information but also help consumers appreciate the craftsmanship and authenticity of the mezcal.

It’s also a lot of information to fit, along with your story!